The Collection

Crime Pays

Pay careful attention, world. This is how you create compelling advertisements - in this case it's a clothing company's promotional video that has us in awe.

Street-wear brand iLTHY has dropped this incredible promotional video for their 2012 Spring collection. Staying true to their ideals the video is truly unique and teeming with some amazing visuals; in short it is a work of art. Rather than simply showcase new products, the video cleverly weaves the new items into artfully put together frames for a video that comes off more as a music video than an advertisement. Speaking of music, the song in the video is a catchy-tune called 'Crime Pays' by Bear Hands. So if you have to be working on some sort of promotional video you may consider using the below video as some creative inspiration.

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