The Collection

The New Gold Standard

For the premiere episode of the new design series, The Blueprint, Jay-Z's Life+Times caught up with Hublot to talk about the development of their latest innovation. Dubbed "Magic-gold," the new alloy is a stunning, scratch-resistant gold perfect for watchmaking. In the video, Hublot chairman Jean-Claude Biver shares the process behind the development of the material and delves into the history of the luxury timepiece manufacturer.

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